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01
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Aryan Mehta
Discipline
Product Designer
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Figma · Lottie · Principle
02
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A case study that gets you the callback.

This was built entirely inside PortfolioX — case study editor, AI writing, before/after blocks, and impact stats.

aryan.portfoliox.me/case/cred-rewards
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Aryan Mehta
Making rewards feel worth redeeming
UX / Product · CRED
Making rewards feel worth redeeming

Making rewards feel worth redeeming

67% of CRED users had never redeemed a single coin. The rewards shelf existed — users just couldn't find value in it. I led the redesign that changed that.

0%
redemption rate lift
0×
more reward exploration
0%
drop in support tickets
RoleLead Product Designer
Timeline8 weeks
Team2 designers · 1 researcher
⚡ challenge

A shelf full of rewards, but nobody browsing

CRED's reward catalogue had grown to 400+ partner offers. Yet internal data showed 67% of users had never redeemed — and those who had, redeemed once and never returned. The business was funding a rewards programme that wasn't creating loyalty.

My brief: understand why users weren't engaging with rewards and redesign the experience without increasing the marketing budget.

🔍 research

It wasn't a value problem. It was a discovery problem.

8 user interviews and a competitive audit of 5 reward programmes revealed a consistent pattern: users didn't know what they could get, and when they did find something relevant, they didn't trust their coins were “enough” to claim it.

“I have 8,000 coins but I have no idea what I can actually get with them. I just assume it's not enough for anything good.”

— User interview, 27, Bangalore

Key insight: users needed a personalised “what you can get right now” view — not a catalogue they had to browse.

💡 solution

Show users exactly what they can claim today

We replaced the catalogue grid with a personalised “unlockable now” shelf — surfacing the 3 highest-value rewards a user could claim with their current coin balance, zero browsing required.

Before → After
BEFORE
All Rewards (412)
Sorted by: Featured
AFTER
Unlock with your 8,200 coins
Swiggy ₹200 off7,500 coins
Myntra ₹300 off8,000 coins
Claim now →

Left: original catalogue (412 items, no personalisation). Right: personalised “unlock now” shelf showing only what's reachable.

📈 impact

47% more users now redeem every month

0%
monthly active redeemers
0%
repeat redemption rate
0%
fewer support tickets

Rolled out to 100% of users over 3 weeks. The “unlock now” shelf became one of CRED's highest-engagement surfaces within the first month.

🔭 what's next

Phase 2 explores predictive coin earning nudges — surfacing “earn X more coins to unlock Y” prompts at the bill payment moment. Early concept testing shows 71% of users find it motivating.

Hover to pause · Built with the PortfolioX case study editor

Disciplines

Built for every kind of designer.

🎯
UX Designer
Tell the story of your research, wireframes & decisions.
📦
Product Designer
Ship metrics, system thinking, and cross-functional wins.
✦
Brand Designer
Showcase visual identity, motion, and art direction.
▶
Motion Designer
Embed reels, Lottie files, and frame-by-frame breakdowns.
✏️
Illustrator
Gallery-grade layouts for your illustration work.
What designers say

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“I landed my Swiggy role 2 weeks after publishing. The AI helped me articulate my process in a way I never could.”

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Ananya R.
Senior Product Designer @ Swiggy

“Spent 4 hours total — onboarding, adding case studies, published. Way faster than Notion or Cargo.”

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Priya S.
UX Lead @ CRED

“My hiring manager literally called out my portfolio in the interview. The case study structure made a difference.”

K
Kiran M.
Brand Designer @ Razorpay

“Being able to embed Lottie files and reels inline changed everything. Other builders just don't support that.”

D
Dhruv T.
Motion Designer, Freelance

“The AI prompts forced me to think deeper about my work. I actually understand my own impact now.”

S
Sneha P.
Product Designer @ Zepto

“I landed my Swiggy role 2 weeks after publishing. The AI helped me articulate my process in a way I never could.”

A
Ananya R.
Senior Product Designer @ Swiggy

“Spent 4 hours total — onboarding, adding case studies, published. Way faster than Notion or Cargo.”

P
Priya S.
UX Lead @ CRED

“My hiring manager literally called out my portfolio in the interview. The case study structure made a difference.”

K
Kiran M.
Brand Designer @ Razorpay

“Being able to embed Lottie files and reels inline changed everything. Other builders just don't support that.”

D
Dhruv T.
Motion Designer, Freelance

“The AI prompts forced me to think deeper about my work. I actually understand my own impact now.”

S
Sneha P.
Product Designer @ Zepto
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