JusRecruit — Making AI Recruitment Feel Human
JusRecruit — Making AI Recruitment Feel Human JusRecruit is an agentic ATS and AI recruitment platform. As the solo Graphic Designer, I worked closely with the founder, Business Development, and Marketing teams to establish its visual presence and translate its evolving product positioning into cohesive digital communication.
As an emerging brand in the AI recruitment space, JusRecruit needed to communicate its value clearly, build recognition, and establish credibility across digital touchpoints.
The approachThe work helped establish a consistent visual presence across JusRecruit’s early digital touchpoints, supporting communication around both the product and the brand.
The Challenge
As an emerging brand in the AI recruitment space, JusRecruit needed to communicate its value clearly, build recognition, and establish credibility across digital touchpoints.
The challenge was to create visual communication that could flex across different goals—from hiring alerts and product education to seasonal campaigns and launch announcements—without losing brand consistency.
Research & Discovery
I explored competitor websites, recruitment platforms, social media creatives, and brand campaigns to understand category conventions and identify opportunities to make JusRecruit’s communication distinctive.
This informed a visual direction built around three principles:
Clarity
Communicate product value through clear hierarchy and scannable content.
Consistency
Use a recognisable green-led visual language across platforms.
Approachability
Pair AI-led messaging with human-centred visuals that make the brand feel accessible.
The Process
Align on positioning
Collaborated with the founder and Business Development team to understand the product, audience, and brand priorities.
Explore visual directions
Used competitor research and creative references to guide decisions around typography, colour, layout, and imagery.
Translate ideas into visual stories
Designed creatives for hiring alerts, mock-interview feedback, product education, and festive campaigns such as Dussehra and Janmashtami.
Extend the brand across touchpoints
Adapted the visual direction across social media, website artifacts, landing-page experiences, and launch-related communication.
Collaborate, refine, and launch
Worked with Marketing and independently to develop, refine, and publish assets through JusRecruit’s digital channels.
The Solution
The work helped establish a consistent visual presence across JusRecruit’s early digital touchpoints, supporting communication around both the product and the brand.
Brand presence
Created a recognisable visual direction across social media and web assets.
Product storytelling
Translated hiring updates and mock-interview features into accessible, audience-focused creatives.
Launch visibility
Designed social communication celebrating JusRecruit’s achievement of reaching the Product Hunt Top 10.
External recognition
The launch update reported that JusRecruit was featured in the Product Hunt newsletter reaching 1M+ subscribers. The supplied Product Hunt screenshot shows 140 upvotes and 27 comments at that point.
The Product Hunt milestone reflects the broader product launch, rather than an outcome attributable to design alone. It provides important context for the brand and launch communication I contributed to.
Impact & Reflection
The work helped establish a consistent visual presence across JusRecruit’s early digital touchpoints, supporting communication around both the product and the brand.
Brand presence
Created a recognisable visual direction across social media and web assets.
Product storytelling
Translated hiring updates and mock-interview features into accessible, audience-focused creatives.
Launch visibility
Designed social communication celebrating JusRecruit’s achievement of reaching the Product Hunt Top 10.
External recognition
The launch update reported that JusRecruit was featured in the Product Hunt newsletter reaching 1M+ subscribers. The supplied Product Hunt screenshot shows 140 upvotes and 27 comments at that point.
The Product Hunt milestone reflects the broader product launch, rather than an outcome attributable to design alone. It provides important context for the brand and launch communication I contributed to.
