Street Food Safari: Navigating the Urban Culinary Landscape

As per rough estimates, there are ~2M street food vendors in India. Often we crave to have street food but are not able to find the best ones available near us. Similarly, when travelling to a new city, you want to try out the local street food but often are not able to find the best ones. Based on this insight, the goal was to build a street food finder app that helps discover the best street food available in your city.

Role
UX Designer
01 The Challenge
  1. 01The Challenge
  2. 02Research & Discovery
  3. 03The Process
  4. 04The Solution
  5. 05Impact & Reflection

The Challenge

Introduction
01 · Introduction: overview, problem statement and objective
01 · Introduction: overview, problem statement and objective

Research & Discovery

Research
02 · Secondary research (competitor analysis) and 03 · Primary research (survey of 17 responses)
02 · Secondary research (competitor analysis) and 03 · Primary research (survey of 17 responses)
04 · User personas and 05 · User journey
04 · User personas and 05 · User journey

The Process

Ideation
06 · Proposed solution: ideation and the selected direction
06 · Proposed solution: ideation and the selected direction
07 · User flow and 08 · Paper sketches
07 · User flow and 08 · Paper sketches
09 · Low-fidelity wireframes
09 · Low-fidelity wireframes

The Solution

In your most creative imagination of an ideal world: how would you build an outstanding product that street food lovers love?

High-fidelity
10 · High-fidelity wireframes
10 · High-fidelity wireframes
11 · Component library: typography, colours, icons and buttons
11 · Component library: typography, colours, icons and buttons

Impact & Reflection

Testing
12 · Usability testing and 13 · Future scope
12 · Usability testing and 13 · Future scope
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